Each day, Philanthroper features a nonprofit organization in need of monetary support. Users may participate by advertising on the site or by donating an amount of $1-10 to support the current cause.
Philanthroper was founded by Mark Wilson in January of 2011. Wilson is also a contributing editor at Gizmodo. Site statistics indicate a range of 1,300-9,900 unique visitors per month. The application is currently for sale. Philanthroper has raised over $150,000 for charities.
The app originally only accepted $1 donations, but users wanted to donate more to certain causes, so the limit was raised to $10. The reasoning was that Philanthroper wanted users to share the wealth and donate to many causes rather than just one.
The site compares itself to a "daily deal site" without the selling. Instead of selling you something, they are providing information about a nonprofit in need of funding.
The application interface is simple. Right now, a banner regarding the site being for sale is prominent. Offered on the homepage is a daily newsletter email, informing the user of what 501(c)3 nonprofit is being presented on that day.
The large banner image on the homepage represents the cause of the day. It has an indicator for the user to add how much they wish to donate. Once the amount is chosen, the user clicks the Give button and is asked to sign in to continue the PayPal authorization for payment.
Also on the homepage is a description of the nonprofit, how much they have received in donations thus far, and how much time until the next cause will be listed. Users are invited to Like the nonprofit on Facebook, Tweet the cause, visit the site, and view the nonprofit's financial information. Users may also connect with Philanthroper on the homepage via Twitter, Facebook, or RSS feed. A summary of recent deals is also provided.
Users can post right on the homepage via Facebook to share the information.
Nonprofits receive all donations within one week and all payments are protected via PayPal.
Users may sign in with Facebook, Twitter, or Google+. There is no individual sign up for the site. The user must use one of the forms of social media. Of course, this raises the privacy issue because the user must grant Philanthroper access to personal information. On Facebook, it asks to view basic profile and email information. On Twitter, it will be able to read tweets in the user's timeline and see followers. In Google+, it can view basic account information and email address.
These are the only options for login.
The only cost is the $1-10 donation agreed upon. PayPal fees are taken from the donation amount (5 cents plus 5%). Philanthroper does not take any fees from charities or donations. They are seeking advertisers to produce a profit rather than taking any money from the donations.
There are many people who could use Philanthroper. Obviously, charities in need of funding will benefit from their one day mini-fundraiser. People who want to give, but prefer to donate a small amount to several deserving charities rather than one nonprofit, will likely enjoy the option of donating $1-10. This is also a great classroom idea for teaching about giving or a family lesson in charity.